Featured Speakers: Javier Ampuero, Director of the
PCI-Media Impact and La Asociacion de Comunicadores Sociales Calandria (Calandria) formed a regional partnership combining their local talents and experience in the area of development communications. Together they worked to form a medium of entertainment education to serve the region’s youth about issues such as HIV/AIDS, sexual violence, intergenerational communication, and gender equality.
During Thursday’s presentation, Ampuero addressed the intergenerational communication gap among families that ignites social problems among today’s youth. Through the partnership, Calandria and PCI-Media Impact created a radio drama series that entertains, educates and inspires behavior and social change.
“The stories are relevant to the listeners because they incarnate real situations which cause listeners to strengthen their ways of living, reevaluate the roles in their lives, and offer positive alternatives to change to,” said Ampuero.
He continued to explain that this strong equilibrium between the lessons learned and entertainment are woven together to create a positive change in the youth’s lives.
Currently, PCI and Calandria have offered this educational entertainment radio service in the Caribbean,
Sponsor: PCI-Media Impact
Date: Thursday September 6, 2007
Time: 10:00-11:30 A.M.
Approximate Number of Attendees: 5 attendees
Intern Attending: Noon Salih